According to Wistia, 59% of viewers will watch a video through the end if it’s less than one minute, but keep it under 30 seconds if you can. For top-funnel prospects, the shorter your video is, the better. Great examples of bottom-funnel marketing videos include customer testimonials, case studies, and product demos.Īnd while we’re on the topic of content, duration is another important consideration. You have a bit more leeway with middle- and bottom-funnel viewers, but you should still strive to make your video more about them than about you. Top-funnel viewers are mostly concerned about what’s in it for them - so make it clear early in your video how your offering is going to help them in some way. The video content you share in your email should be appropriate for that person’s position in your sales funnel. Video Email Marketing Tip #1: Choose the Right Video Content Here are our top six tips for integrating video smartly and seamlessly with your email campaigns. Pair that with the fact that email marketing is strong as ever, and it seems obvious that brands and marketers have a huge opportunity with video in email marketing. As of June 2017, views of branded video content have increased 258% on Facebook and 99% on YouTube, according to a Tubular Insights report. In addition, internet users are viewing and sharing videos at breakneck speed. With today’s technology, it’s easier than ever for marketers to create and distribute branded videos. Even those who are new to the digital marketing game know that video marketing is on the rise.

Video in email marketing for free